NEWS & EVENTS

A proud unveiling of the newly opened Piaget Boutique in
Bahrain, took place at the prestigious Moda Mall, Bahrain on the 4th May
2010, in association with Piaget’s historical partner, Behbehani Brothers.
In honor of this momentous occasion, Piaget inaugurated its boutique in style,
with a uniquely designed stand specifically created to take the shape of the Piaget Polo luxury watch, effectively
seen from a bird’s eye view.
Stories of the brand’s remarkable history as well as its technical know-how
covered the walls of the exclusive stand; and a glowing centre stage acted as
the Piaget Polo watch dial.
During the official inauguration, Piaget’s special VIP guests witnessed an
extraordinary watch and jewellery show, where models were adorned with
exquisite high
jewellery pieces from Piaget’s renowned Limelight collection. All the while
a symphonic duet of electric violin and flute flooded the jewellery court of
Moda Mall.
Among our guests of honor were H.E. Sheikh Rashid Bin Khalifa AlKhalifa,
Undersecretary for Nationality, Passports and Residence, Directorate of Visa
and Residence, Mr. Yves G. Piaget, Chairman, Mr. Philippe Leopold-Metzger,
Piaget Chief Executive Officer and the Shirazi family.
All honorable and VIP guests witnessed the private ribbon cutting which marked
the official opening of the Piaget boutique in Moda Mall. With the opening of
this new boutique, Piaget reaffirms once again its place among the most
prestigious and elite ‘Maison’ in watch making expertise and Haute Couture
jewellery in Bahrain, and the region.
Historically, all the infamous couples of important weddings in Bahrain were
never without Piaget luxury watches.
This is thanks to Piaget’s ties with Behbehani Brothers, partners of the
Shirazi family for over 5 decades. Following Piaget’s latest design concept,
this new boutique has expanded to almost three times its original size and
currently offers a spacious 90 square meter sophisticated shopping experience.
In order to provide its selective clientele with a personal luxury service, a
VIP room has been integrated in order to give the utmost privacy for the
viewing of Piaget’s exquisite collections. With more than 135 years of
technical watch making proficiency, Piaget is one of the few remaining genuine Swiss
watch manufactures that controls and masters every stage of its production.
Present in the Middle East for over 30 years, Piaget’s retail network includes
8 fashionable boutiques and over 40 retailers throughout the region.