NEWS & EVENTS

A proud unveiling of the newly opened Piaget Boutique in Bahrain, took place at the prestigious Moda Mall, Bahrain on the 4th May 2010, in association with Piaget’s historical partner, Behbehani Brothers.

In honor of this momentous occasion, Piaget inaugurated its boutique in style, with a uniquely designed stand specifically created to take the shape of the Piaget Polo luxury watch, effectively seen from a bird’s eye view.

Stories of the brand’s remarkable history as well as its technical know-how covered the walls of the exclusive stand; and a glowing centre stage acted as the Piaget Polo watch dial.

During the official inauguration, Piaget’s special VIP guests witnessed an extraordinary watch and jewellery show, where models were adorned with exquisite high jewellery pieces from Piaget’s renowned Limelight collection. All the while a symphonic duet of electric violin and flute flooded the jewellery court of Moda Mall.

Among our guests of honor were H.E. Sheikh Rashid Bin Khalifa AlKhalifa, Undersecretary for Nationality, Passports and Residence, Directorate of Visa and Residence, Mr. Yves G. Piaget, Chairman, Mr. Philippe Leopold-Metzger, Piaget Chief Executive Officer and the Shirazi family.

All honorable and VIP guests witnessed the private ribbon cutting which marked the official opening of the Piaget boutique in Moda Mall. With the opening of this new boutique, Piaget reaffirms once again its place among the most prestigious and elite ‘Maison’ in watch making expertise and Haute Couture jewellery in Bahrain, and the region.

Historically, all the infamous couples of important weddings in Bahrain were never without Piaget luxury watches. This is thanks to Piaget’s ties with Behbehani Brothers, partners of the Shirazi family for over 5 decades. Following Piaget’s latest design concept, this new boutique has expanded to almost three times its original size and currently offers a spacious 90 square meter sophisticated shopping experience.

In order to provide its selective clientele with a personal luxury service, a VIP room has been integrated in order to give the utmost privacy for the viewing of Piaget’s exquisite collections. With more than 135 years of technical watch making proficiency, Piaget is one of the few remaining genuine Swiss watch manufactures that controls and masters every stage of its production. Present in the Middle East for over 30 years, Piaget’s retail network includes 8 fashionable boutiques and over 40 retailers throughout the region.